The solution to personal struggle. Sticking to my diet kept me stuck at my kitchen, cancelling events or even opportunities due to a lack of healthy options on-the-go. Protein bars are basically just a snack and not even that clean, and pre-prepped meal boxes need refrigeration, heating, and a bag to carry it in. The solution was to combine them into a portable meal in a bar. 

Graduated from Law School, and leaving a 6-year chapter in finance behind, this was the adventure through which I could pursue my real passion: nutrition. As an amateur Men's Physique athlete, I wanted to create a complete meal that I could effortlessly take anywhere I went, without having to worry about where to get my next nutritious calories. Little did I know that the mealbar has use cases far beyond I could think of, ranging from a being healthy meal replacement bar, to a convenient solution for winter sports, hiking, or regular traveling. Experience the benefits for yourself.