About the bar

Everything a meal does. Nothing a meal asks of you.

A meal.bar is built to stand in for lunch, not to bridge the gap until it. Oats, whey and date paste for the base, vegetables and fruit pressed in for the rest, and enough protein and fibre to keep you going for hours. No cooking, no cooling, no cutlery.

per bar
100 gper bar
protein
35 gprotein
fibre
10-11 gfibre
calories
400+calories

What it does for you

Four things the recipe is built around, and what each one is actually good for.

35 g per bar

High in protein

Whey for the amino acid profile, beef collagen alongside it. A third of the energy in the bar comes from protein.

Protein contributes to the maintenance of muscle mass and to the maintenance of normal bones.

10 g per bar

High in fibre

Psyllium husk, inulin and whole oats, rather than a syrup thickened to look like it.

Whole ingredients

Vegetables and fruit, pressed in

Broccoli, kale, spinach, beetroot, tomato, strawberry and raspberry are ingredients here, not a picture on the wrapper.

Three speeds

Energy that lasts hours

Sugars, complex carbohydrates and fat release at different rates, so the bar keeps going long after the first half hour.

Nutrition claims are based on the values per 100 g shown on this page. One bar weighs 100 g.

How it compares

Every option on the go gets something right. A protein bar travels well but is not a meal. A meal prep box is a meal but needs a fridge. The bar is the attempt to keep both.

How a meal.bar compares to other ways of eating on the go
Regular mealProtein barProtein shakeMeal prep boxGreens
Complete mealYesYesNoNoYesYes
100% real & naturalYesYesNoNoYesYes
High in micronutrientsYesNoPartlyPartlyNoYes
Long shelf lifeYesNoYesNoNoYes
Ready to eatYesNoYesNoPartlyNo
Pocket-sizedYesNoYesNoNoPartly

How we rate it

We scored Blaze against the meal and protein bars we know, on the things that decide whether a bar can stand in for a meal.

Overall

9.6 / 10

Our own assessment of Blaze against other meal and protein bars, category by category. Scored by us, not by an independent panel.

Protein quality9.7
Whey for the amino acid profile, beef collagen alongside it, at 35 g per bar.
Clean label10.0
Even the colour and the sharpness come from food: beetroot, hibiscus, sumac, citric acid.
Fibre & prebiotics9.0
10 g of fibre per bar, with psyllium husk and inulin doing the work.
Sugar, GI & GL9.5
Fat from coconut and a low agave ratio keep the glycaemic load down for a bar this size.
Energy release9.8
Fats, slow oats and slow protein together: hours of steady energy rather than a spike.
Micronutrients9.5
Tomato, saffron, goji and hibiscus put it close to a supplement in bar form.
Flavour complexity9.0
Sweet, sour and spicy layered on top of each other, not one note repeated.
Texture9.2
Arrowroot and collagen give it a clean bite instead of a spongy one.
Value10.0
Saffron, freeze-dried strawberry and hydrolysed beef protein are not cheap inputs.

Energy over six hours

Three sources, three speeds. Natural sugars arrive first, complex carbohydrates and protein take over around the two hour mark, and fat and fibre keep a low flame burning long after. The point is the shape: no spike, no crash.

0.00.51.01.52.00123456Hours after eatingkcal / min
  • Quick energy (natural sugars)
  • Medium energy (complex carbs + protein)
  • Slow energy (fat + fibre + residual protein)
  • Total energy

Modelled release profile, not measurement data.

Two flavours, one job: a meal that fits in a pocket.

See the bars